Measuring the Impact of Fortenova Group's Digital Transformation
Decision intelligence engagement with Fortenova Group, the largest private employer in Southeast Europe, to measure and validate the impact of a major digital transformation initiative.
Client: Fortenova Group, the largest private employer in Southeast Europe, with over 45,000 employees, 29 production plants, and 2,500+ sales locations across five SEE markets.
Introduction
It From Bit measured the impact of Fortenova Group’s multi-year digital transformation using decision intelligence — causal inference over time series, synthetic-data simulation, and machine learning. The output was a per-track impact estimate with cross-validated ROI, surfaced at the aggregation level each leader needed. With the analysis in hand, leadership could distinguish well-performing tracks from those needing adjustment and proceed with a clearer strategic direction.
In a fast-paced business environment, accurately measuring the impact of policies, strategic plans, and decisions is essential — and operationally hard. The methodology below shows how we approached it for the SEE region’s largest private employer.
Problem
Fortenova Group embarked on a digital transformation journey to modernize its complex system and reconfigure its existing way of doing business. The company had invested significantly in upgrading its technology and processes and needed to evaluate whether the work was on the right track, along with projections of return on investment and the expected timeline for realization. Leadership needed feedback to determine whether everything was proceeding well and to identify any areas that required adjustment.
Solution
Our team from It From Bit (IFB), in close collaboration with the client’s in-house data science team, leveraged advanced decision intelligence, simulation, and machine learning to sift through the data and run a detailed analysis. We analyzed the impact of the changes through time and provided a breakdown of the results at the required level of aggregation. This empowered leaders to identify areas that required adjustment and those that performed exceptionally well, giving them much greater clarity on which direction to pursue.
The solution also empowered employees to monitor their responsibilities with a fine sense and measure the impact of the changes they drive. The aggregate impacts were later cross-validated by other methods, which made the picture complete.
Outcome
Our work was instrumental in helping leadership identify what was going well and what needed adjustments. The team gained much greater clarity on progress, expected ROI, and the time frame for achieving it. The findings provided the confidence to continue with the digital transformation initiative and set a clear direction for future strategic and investment decisions.
Conclusion
In today’s hyper-competitive business environment, accurately measuring the impact of policies, strategic plans, and decisions is essential. IFB’s data-driven approach helped Fortenova Group gain the necessary clarity to evaluate its digital transformation initiative. With a clear understanding of progress, expected ROI, and vision for future strategic and investment decisions, the company is well-positioned to stay ahead of the competition and thrive in the ever-evolving business landscape.
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